Razorfish Reports are insights into the innovative use, impact, and consequence of digital technologies as they are applied to media and entertainment, financial services, information communications, manufacturing, healthcare and other topics of timely interest.

For more information or to suggest a report, email reports@razorfish.com.
Knowledge is Power
by Ben Kleinman
This report discusses how companies can help their employees become true knowledge workers and, in addition, describes the Razorfish service offering in Knowledge Management. Posted 18 June 2001
Information Visualization and Search Engines
by Shiv Singh
This report uses information visualization principles to address the challenges of information retrieval via search engines on the Internet. Posted 21 May 2001
Digispheres
by Joe Gibson
This report discusses the Digisphere (common transactional networks) concept. Financial institutions that make the significant investments required to build these will be in a strong position for tremendous returns. Posted 9 April 2001
The Perfect Storm
by Lee Hunt
This report discusses the future of the television industry. Three technological maelstroms are colliding to create the media storm of the century Posted 3 April 2001
Explaining Broadband
by Adam Eeuwens
This report discusses the impact of broadband technology on telecommunications, computing, and media. Posted 12 February 2001
What is Audio Design?
by Gavin Shepherd, with Stephen Turbek
This report is a discussion of the issues regarding using audio elements and sound tracks in modern interactive environments. Posted 31 January 2001
The OSI Model and You
by David Neier, with Stephen Turbek
The Open System Interconnection (OSI) model describes the way in which information travels across a network. This report illuminates some of the inner workings of your computer as it browses the Web. Posted 29 January 2001
An Introduction to XML
by Stephen Turbek
XML, the eXtensible Markup Language is a simple, flexible, open system for sharing data between organizations. Though generally invisible to the user, it is rapidly changing the way information is exchanged and is used in thousands of applications. Posted 22 January 2001
Tales from the Cryptography
by Stephen Turbek
Secure Internet transactions have been as important as the Web browser in making the Internet useful. This report gives an overview of Public Key encryption and a brief history of cryptography. Posted 12 January 2001
Understanding Innovation
by James Kalbach
This report explores the meaning of innovation, how innovations get adopted and why user-centered design is crucial for success. Posted 8 January 2001.
Intelligence Everywhere
by Oz Lubling, with Craig Henderson
"Ubiquitous computing may be the most important design problem of the twenty-first century. We should challenge ourselves to understand what we want technology to do for us." - Mark Weiser Posted 22 December 2000
The Third Wave of Computing
by Tucker Viemeister, with Ana Maria Echeverry
The first wave of computing was many people using one computer (mainframe), the second wave was one person to one computer (desktop). We are entering the third wave where there are hundreds of computers per person. Posted 18 December 2000
Telecoworking and You
by Stephen Turbek
Collaboration with distant colleagues is one of the biggest challenges in the new workplace. Here are some ways to make it easier. Posted 11 December 2000
A First Taste of Bluetooth
by Oz Lubling
Bluetooth is wireless technology that unites devices, enabling them to easily communicate with each other. A look at the prospects of Bluetooth making life easier. Posted 4 December 2000
Is Your Site Effective?
by Terry Swack
How does an organization know its Web site working? Posted 27 November 2000
A Brief History of Color Spaces
by Craig Kanarick
Some of the brightest minds in history have been interested in color, but the definition of it remains in progress. Posted 13 November 2000
The Future of Plug and Play
by Stephen Turbek
Plug and Play technology is poised to make computers much simpler, if only we can agree on a standard. Posted 6 November 2000
Are Cookies Monsters?
by Stephen Turbek
Cookies have been fingered as agents against personal privacy, but in reality, they work for you. Posted 23 October 2000
The Free Mind is No Barking Dog
by Craig Kanarick
A visualization of the classic quote by Adlai Stevenson. Posted 20 October 2000
What Will People Pay for?
by Jim Lopata
How can people protect their online assets from piracy? Posted 16 October 2000
When Lions Have Historians
by Ben Kleinman
A visualization of the classic quote. Posted 13 October 2000
All In Good Timing
by Ben Davis
Timing and information are basic ingredients of experience. What we process and when we do it collude to create those moments when we "get it." Posted 6 October 2000
To Be Great Is To Be Misunderstood
by Craig Kanarick
A visualization of the classic Emerson quote. Posted 10 October 2000
Digital Sharing Ends Media Scarcity
by Stephen Turbek
Digital media can be easily duplicated, making it difficult to control the supply. A new model for commerce will emerge. Posted 2 October 2000
How to Brainstorm Effectively
by Ben Kleinman
With a bit of orchestration, every brainstorm can be turned into a powerful means of innovation. Posted 18 September 2000
What I Do, I Understand
by Tucker Viemeister
A visualization of the classic Lao Tse saying. Posted 15 September 2000
To Know Your Audience
by James Kalbach
Good design depends on knowing your audience. When rebuilding a Web site, the log files have as much to tell the designer as the Web master. Posted 13 September 2000
May I Ask You a Few Questions?
by Tina Bronkhorst
Writing a questionnaire sounds easy, but without these tips, you may be worse off than with no information at all! Posted 23 August 2000
Tom's Rules of Thumbing
by Ben Davis
Organization by a writer of the American Constitution. Posted 16 August 2000
The Future of Healthcare
by Michael Parker
The healthcare industry is poised for dramatic digital change. Posted 8 August 2000
What Can We Learn From Games?
by Stephen Turbek
Games illustrate what a good interactive experience can be. Posted 28 July 2000
How to Write Better
by Silvia Fernandez
Writing well is not a talent, it is a skill that can be learned. While there is no formula for writing, there are habits and guidelines to help you write better. Posted 20 July 2000
Digital Storytelling
by Ben Davis
Preserving film history in the age of digital media may be more difficult than on film. Posted 20 June 2000
How to Peel a Chicken
by Stephen Turbek
The French culinary technique, the 'Gallantine'. Posted 9 June 2000
Visualizing Data with Edward Tufte
by Stephen Turbek
Notes from the work of the master of information graphics. Posted 6 June 2000
Why is User Centered Design So Important?
by Tucker Viemeister
User Centered Design focuses on the motivations of the user, not the product. Posted 15 May 2000
18 Reflections
by Craig Kanarick
Quotes on design and creativity. Posted 9 May 2000
Pattern Languages for Interaction Design
by Victor Lomabardi
Pattern languages may be the best way to describe interactive systems. Posted 2 May 2000
What is Tacit Knowledge?
by Ben Kleinman, Mary Quandt, Stephen Turbek, Neil Werhle
Tacit knowledge is used in all communities to keep people informed and engaged. Posted 25 April 2000


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